WINTER SELLING TIPS

02-May-2021

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winter selling tips

It’s commonly thought that spring is the best season to sell property. The gardens are greener, flowers are in full bloom and the weather lends itself to stunning open homes in the sunshine. But what about winter? If you need to sell during the cooler months, are the results really that different? Winter certainly tends to be quieter, but savvy vendors can make this work to their advantage with the help of a knowledgeable agent.

If you are preparing to put your home on the market this winter, here are some tips to keep in mind.


Stand out from the crowd
The big advantage to selling in winter – which many people overlook – is that there’s less competition for both sellers and buyers. For sellers, there are fewer properties on the market to compete with. While the buyer pool may be slightly smaller, those who are searching for property at this time of year tend to be serious contenders.

This will be especially true in winter 2021. After coming off a strong summer market means that many buyers who have missed out will still be hunting for their dream home or next investment during this period. Take advantage of this with impeccable presentation and a strategic marketing campaign.

Evoke a cosy atmosphere
One of the reasons that spring has traditionally been a popular time to sell is that the pleasant weather and blooming gardens flatter many homes. Presenting a property as warm and inviting is especially important when the sky is grey and the weather cold.

Aim to make your home an escape from the winter chill by ensuring it is well lit with warm, glowing light. Where you can, try to schedule daytime inspections to take advantage of maximum sunlight. In addition, the right decor is important; warm colours and textures and small touches like a throw rug on the couch create the right atmosphere.

Plan ahead and be flexible
Have your photographs and videos taken early before the grey skies set in. Planning ahead when selling in winter ensures your marketing campaign looks as attractive as possible, giving buyers a glimpse of what their future looks like when visualising themselves in your home.

Also, keep in mind that during winter bad weather may interfere with open for inspections and auctions. If your home is a little darker in the afternoon, try for earlier open homes. Being flexible with your open times will also work to your advantage – speak to your agent about scheduling extra inspections or arranging private inspections.

To find out more about selling your home in winter, reach out to the Lucas team today for a chat.